Sell

Sell is about the step after being seen: turning a visit into a sign-up, a sale or a booking. Its heading follows your kind of business, for example “From curious to yours.” for a shop, “From curious to paying.” for software or “From enquiry to client.” for a service. So do the words for what you count: sales, revenue or income; sign-ups, enquiries or a waitlist; orders, clients or backers.

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The money card

At the top, your sales (or your kind of business’s word for money) over the last 30 days, “Counted from your payments”, once Shopify or Stripe is connected. Until then it says Not counted yet. Beside it, your sign-ups from your pages’ sign-up box, and Marsell’s line on where things stand, such as “One page waits for your yes” or “3 pages live. I’m watching who comes and what they press.” If Marsell’s site check found something serious that stops people buying or Marsell counting, it shows here with Copy the fix and Every fix.

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Your pages

The landing pages and website Marsell builds and hosts for you, each with one offer and one action, with how they’re doing and the next page Marsell would make. See Pages.

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The road

Visit to order, or “From a visit to” your money word: four stops from a first visit to a second order, “counted where it can be counted, never guessed”. Each stop has a bar against its 90-day goal. How I set these goals shows how they were worked out. Open in People shows the people at each stop. See Results and learning.

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Emails and replies

The emails that go to people who signed up, first emails to prospects, and the other messages Marsell writes for you. See Emails and replies.

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The looks

For a shop that sells outfits as sets, The looks shows each look with its pieces and total price, with See the page or Make a page.

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What’s in the way

The Checker checks your own site each week for what stops people finding it, trusting it or buying: What’s in the way shows a score out of 100 and how it moved, with how many checks pass, how many need fixing and how many aren’t measured yet. If Marsell can’t find where people sign up, buy or book, it asks: Save the link, There isn’t one yet or Not now. The fixes come in three lanes:

• I’ll fix: “Marsell does these”.
• You, 2 minutes: a setting or a record, no code. Copy the records copies what to add.
• In your site’s code: Copy the fix for whoever builds the site.

Not for us sets a fix aside; Bring it back returns it.