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Marsell makes films three ways: AI-filmed, with real motion from video models; Animated, motion graphics drawn in code; and Edited stills, your pictures cut together. Every film you ask for starts as a script you read first, and nothing costly is made before your yes. Each step shows its price and the share of your month it uses.

Make a film

1

Choose A film

In the make bar in Create, choose A film.
2

Pick the kind

AI-filmed (“Real motion, filmed by the video models”), Animated (“Motion graphics drawn in code”) or Edited stills (“Pictures cut together”). Each shows about what the whole film takes.
3

Say what it's about

A line or two on what happens in it.
4

Write the film

Press Write the film. The button shows the script’s price; the line above it says what the whole film takes. The script is written, and waits on the film’s board for your yes.
A film starts only if your plan has the whole film’s budget left this month, not just the script’s. Films are made at 768p in 9:16 for Instagram, and you can finish them larger later. Open the film’s board takes you to it; you can also ask Marsell in the chat to make a film, and it opens the board for you.

The film’s board

The board shows the film’s kind, quality and steps: Research (when the kind does it), Script, Your yes, Read-through, the pictures or clips, Edit, Render, Check and Titles. While a step runs, it shows the time on the step and the tokens used against the film’s budget.

Read the script

“Read the script before anything costly is made.” The script is shown scene by scene.
  • Looks good, go on, with its price and the share of your month, makes the next part.
  • Hear the read-through plays it.
  • Ask for changes, then Send it back to the writer, rewrites it from what you say.

Step through with me

Films you make on your show can stop at each costly step, with Continue and its price:
  • A new character needs a voice: pick it by ear. Picking a voice costs nothing.
  • The table read: listen before the pictures are made.
  • The plan and its first frames: look at them before any clip is paid for.
Turn off Step through with me and the film runs to the end; you watch it and decide.

Direct it

The board lists every scene, shot and line. Nothing you mark is spent until you go on.
  • Shots: Change words, Try again (a new seed, a new first frame or a new picture, each priced), Lock a shot so it’s never made again, and pick which model films it.
  • Lines: Direct it with tags such as [calm], [deadpan], [whispers] or [laughs], set pauses and who says it, and choose among Takes: keep one, Take it again or Say it another way.
  • Make these changes, with the price, makes what you marked.

When Marsell’s check finds something

Before a film is done, the Checker watches it for mistakes: the sound, the picture, the characters and look, the format. A film with nothing to note is ready on its own. Otherwise it waits: “Watch it, then decide.” with the notes under What Marsell’s check noticed:
  • Fix these makes it again from the step the check named, at the price shown;
  • Use it as it is finishes it as it stands.
The check’s notes are advice, not a verdict: nothing is made again unless you press Fix these.

Finish it

  • Finish in HD or Finish in 2K renders the film again at that size, with every take kept, at the price shown.
  • Ask for changes, then Make it again with these changes, makes a new film and keeps this one.
  • Stop making this video stops one that’s running; Drop this video lets go of one that waits.
To keep a finished film, play it on its board or in Made for you and save the file from the player.

Films the plan makes

When the week’s plan calls for a film, Marsell makes it in code and brings it to What needs you: Approve the film, Ask for changes or Skip. The card shows the film, its length and cost, and says that nothing is posted.

When a film runs out of tokens

Every film has a budget: the estimate and a fifth. It stops to ask before going past it. If it runs out partway, the board says Out of tokens for this video, with what it needs and what it’s short by, and Allow that much more and carry on. It continues from where it stopped, if your plan has those tokens left this month. If it doesn’t, the board offers Add tokens in place of the button, and nothing is spent.

What films cost

Every film shows its own estimate before you start, and every paid step on the board shows its price. If a price changes before you press, Marsell asks you to look again. See Marsell plans and tokens.

Shows

A channel of your own, with its own characters.

Chat with Marsell

Ask for a film, or change one, in words.