Posting and the calendar

Marsell writes posts for each channel, brings them to you, and publishes the ones you approve to your connected accounts at a good time inside your posting window. Each kind of post asks you first until you let it run on its own, and even then Marsell stays inside daily limits.

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The next two weeks

The next two weeks in Market shows This week and Next week side by side, with what’s planned around this week’s product:

• Posts, with how many wait for you;
• Pages, live or “ready · not public”;
• Replies, which you post yourself.

A coral dot means a piece waits for your yes, Making means it’s being made, and a tick means it’s done. After the last planned day, the calendar says when the next days will be planned, “from what this week’s posts do”. Click a post to open the Social channel, a page to open it in Sell, or replies to jump to the conversations.

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How a post is made

1. The plan sets the posts for each channel, such as a picture post on Tuesday or two posts a day on X.
2. Marsell writes the words for that channel from your confirmed facts, in your voice. An Instagram or TikTok post also needs a picture or a film: until you keep one, the post waits for its picture.
3. The post comes to you as a card: “Approve a post for” the channel, with the caption and the picture.
4. Once approved, it’s scheduled at the next free time in your posting window, never above the posts a day for that channel, and published to your account.

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Approve posts

Press Approve and schedule, or Skip. A day’s posts arrive as one card: Approve all with the number, or One by one. The Social channel in Market lists every post waiting for your OK. When the account isn’t connected, Marsell still writes the post, ready to copy: “A post ready to copy for” the channel. Post it yourself, then press Keep the draft, or Skip. To move a post to another day or cancel it before it goes out, ask Marsell in the chat, for example “Move Tuesday’s post to Thursday”.

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Let posts run on their own

After five post approvals in a row without changes, Marsell offers to post on its own, up to two posts a day, each with a 24-hour undo. When it starts posting at a rate on a channel, it also asks once: On its own, within limits (each post waits an hour, and you can undo it until then) or Ask me first. See What needs you. Two kinds of post always come to you: a post about a trending topic, and a post that would go past the day’s limit.

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Your posting rules

Rules Marsell keeps, on Brand, sets when and how much Marsell posts:

• Posting window: from 09:00 to 19:00 at first.
• Never on: days Marsell rests. None at first.
• Posts a day, per channel (up to 20), and Replies a day (up to 200).
• Only as your facts say: kinds of claim Marsell makes only when a confirmed fact backs it.

The starting numbers depend on your kind of business: a shop, software or a creator starts at 2 posts and 20 replies a day; a local business at 1 and 2; a law firm at 1 and none.

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Limits on each platform

Marsell keeps under each platform’s own limits:

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Replies and comments

Marsell reads new comments and messages on your connected accounts and drafts answers from your confirmed facts. They show in the Social channel’s inbox. A question your facts don’t cover comes to you as a card. Replies go only to people who wrote to or mentioned you, after your yes, within Replies a day.

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What posting costs

Writing a post uses a few hundred tokens, like any writing. Posting itself is free on every platform except X, which charges for every post made through its API. Marsell passes that on: 150 tokens a post, or 2,000 tokens for a post with a link. See Marsell plans and tokens.