How Marsell works

Marsell runs the same loop for every project. It learns the business, plans the week, makes the work, puts it out within your approvals and limits, measures what happened and plans again. You decide what goes out from your accounts and any money spent on ads. Marsell plans and makes the work, paid from your plan’s monthly tokens. Nothing runs until you start it.

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The loop

1. Learn the business. Setup takes a free first look at your link, reads the business properly, and you check what it learned. Marsell writes from what you confirmed. See Set up a project.
2. Plan the week. Marsell plans what to make, where it goes and why, around what you asked it to aim for first. The plan has three 30-day phases, each with the signal that moves it on. See Home.
3. Make the work. Pictures and films in your look, posts, replies, pages and emails. See Create.
4. Put it out. Work goes to your connected accounts once you approve it, or on its own where you’ve allowed that, always inside daily limits. See What needs you.
5. Measure and learn. Tagged links, the pages Marsell hosts and the accounts you connect show what each piece produced, and the numbers go into the next plan. See Results.

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Who decides what

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The weekly plan and the daily pass

The weekly plan. Marsell plans the first week right after you start it. After that it plans once a week: it reads what you confirmed, your numbers and what last week’s work produced, and writes the next week. Home shows when the plan was written and how many pieces it holds. Plan the week again, on the heading of The next 7 days, asks for a fresh plan at any time. If a new plan doesn’t pass Marsell’s own checks, nothing changes and what you approved before still stands. The daily pass. Once a day, and when something happens such as a new order, a sign-up or a new connection, Marsell checks whether anything changed. If nothing did, the pass costs nothing. If something did, it may move a piece, cancel one that no longer makes sense, add up to three small pieces, or ask you one question.

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The pace

Your plan grants tokens each month, and Marsell paces them: it aims to put about nine tenths of them to work by the end of the month, more in the first days. The fuel bar in the top bar shows what’s left, with a tick where the month should be by today. Marsell doesn’t spend tokens just to keep up: if nothing is worth making yet, the tokens stay unused. When the month’s tokens run out, work that needs them waits. See Marsell plans and tokens.

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What Marsell never does without you

• Start. Nothing runs for a project until you press Start Marsell on Home.
• Spend money. Every ad launch and every budget increase is its own card, whatever else runs on its own.
• Write to creators or order press. Always a card.
• Post to Reddit through your account without a yes. Every Reddit post asks first.
• Email people who opted out. Anyone who unsubscribed, bounced, complained or said no is never contacted again.

Everything else that goes out from your accounts asks first until you let that kind of work run on its own. See What needs you.

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