Home

Home opens with “Let’s make” your project “win.” and everything you need for the day: what Marsell is doing, this week’s work, what needs your yes and what Marsell did. Top to bottom:

1. Before Marsell starts, until you start it.
2. Marsell’s line, with this week’s receipts and buttons to the week and your review.
3. The week’s hero: the drop, the people asking for what you make, or the week’s plan, depending on your kind of business.
4. What moved.
5. The next 7 days and The road.
6. What needs you, What I do next and Everything Marsell did.

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Start Marsell

Nothing runs for a project until you start it. The first time you open Home, the card Before Marsell starts asks two things, “Two quick choices, then I start on” your project:

• From your accounts. Marsell posts from the accounts you connect, as you. It asks before each post until you say otherwise, and you can pause a channel at any time. Connect accounts opens your connections.
• From Marsell’s accounts. On X, Instagram and TikTok, Marsell’s own clearly labelled accounts comment in relevant threads, reply to people who ask, cross-post your reels and images and introduce you to other businesses on Marsell. That appears as Marsell speaking about your business, and every item says you are a Marsell client. Turn it on and the card shows what you agree to.

Then tick “I understand the difference”, check your plan chip, and press Start Marsell. You can start with nothing connected: Marsell plans and drafts the first week, and posting waits for a way to post. You need a plan with tokens left. For half an hour after you start, Home shows Marsell is on: “Your first week is being planned.”, then “Your first week is planned.” with See the week. It takes a minute or two.

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Marsell’s line

Under the heading, Marsell says in one line where things stand: the step it’s on while it works, what its last pass found, or how many things need you. Under the line:

• when the weekly plan was written and how many pieces this week holds;
• receipts for what’s ready, such as “Page ready” or “4 new pictures”;
• This week, with about how many minutes the week needs from you;
• Review, with how many decisions wait and about how long they take;
• Everything Marsell did.

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The week’s hero

The big card under the line depends on your kind of business.

• A shop: This week’s drop. The week’s film, made in code by Marsell, with its cost in tokens. The posts and the carousel, with captions in your voice, and Approve all or One by one. This week’s page, “Ready · not public yet” until you publish it. And The shelf: the products the week leads with.
• Software, an app or something not out yet: Who’s asking for it. Up to three threads where someone asked for what you make, each with where it was asked, how well it fits and the reply Marsell drafted in your voice. Read the reply, Copy and Open the thread let you post it yourself.
• Everyone else: the week’s plan. Its title, the one outcome it works towards, and the pieces with their pictures and days.

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What moved

Up to two cards on what changed: the pictures made since the start of the week, and, if your site blocks the analytics tag, what to change so Marsell can count visits or sales, with Copy the fix.

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The next 7 days

Seven days from today, with the pieces planned on each and Marsell standing on today. A coral dot marks a piece that waits for you. The line above says how many pieces the week holds and when the last post goes. Plan the week again, on the heading, asks Marsell for a fresh plan “from what you’ve confirmed”. It takes a minute or two and uses tokens. If the new plan doesn’t pass Marsell’s own checks, nothing changes.

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The road

The plan’s three phases as a path over 90 days, each with the signal that moves it on, and Marsell on today’s stop. Day 1 is the day the project was created. Above it sits the plan’s bet: for example “A provisional bet: $10,000 in 90 days, about 200 orders”, worked out from your numbers and marked provisional until they’re measured.

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What needs you

Every decision that waits for your yes, with about how long they take. Decisions from this week’s plan come first. Older drafts from earlier plans fold away under a line of their own. See What needs you.

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What I do next

Up to five actions Marsell has scheduled to run on its own, soonest first, with the time each one runs. You can undo each one before it runs, under Everything Marsell did.

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Everything Marsell did

What Marsell did in the last day, newest first: each item with the agent that did it, when, and the tokens it used. Items that can still be undone show Undo for and the time left: work that runs on its own until it has run, changes to your look, and changes made from the chat, for a day.

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If something goes wrong

• Marsell hit a snag. A plan that failed says what Marsell was doing and why it stopped, with Plan again. Nothing was changed, and what you approved before still stands.
• No week is planned yet. Press Plan the week.
• Tokens are low or used up. A card shows how many are left and when your plan renews, with Top up by itself and Buy tokens. See When tokens run low.