Marsell plans and tokens

Every Marsell plan does all six jobs: paid growth, organic and social, SEO and GEO, creatives, outreach and custom films, and sales. Plans differ in how many tokens Marsell can spend for you each month, and in how many projects, connected accounts and team seats you get. Tokens are Marsell’s unit for AI and media work: reading your business, planning, writing, pictures and films.

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The plans

• Prices are in US dollars and before tax. Tax is added at checkout where it applies.
• A yearly plan costs ten months’ price, which the plans page shows as Yearly 2 months free. Its tokens still arrive month by month.
• The launch price applies to the first month of a first monthly subscription on Core, Growth or Network. After that month you pay the plan price. It doesn’t apply to yearly plans.
• Running projects are the businesses Marsell works on at the same time. A show counts as a project. See Projects.
• Social connections are the accounts Marsell posts to, counted across all your projects. Connected mailboxes send outreach email. Active creator assignments are the creators working with you at once.

There is no free plan and no trial. To see Marsell work before you pick, open the demo: Watch me work first, on a made-up business like yours, on the plans page.

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What tokens pay for

Tokens pay for work that uses an AI model or makes media:

• reading and researching your business (the careful read after the first look)
• planning the week, the daily pass and chat
• writing posts, emails, replies and pages
• pictures, films, voices and music

These cost nothing: the first look at your link, answering Marsell’s quick questions during setup, and posting itself on your connected accounts. X is the exception: it charges for every post made through its API, and Marsell passes that charge on in tokens. See Posting and the calendar. Some things are paid in money, never in tokens: ad spend goes from your own ad account to the ad platform, creator fees are paid to the creator, and press placements are paid to the outlet.

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What things usually cost

The plans page shows what a first week took for an example business: These are typical amounts, not fixed prices. Paid work you start shows its own price or ceiling before you press the button, and you’re charged for what the work actually used.

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How your monthly tokens work

• Your plan grants its tokens each month. The month’s tokens don’t roll over: what is left expires when the plan renews, and the tokens sheet shows that date.
• Tokens you buy carry forward from month to month. Marsell spends the plan’s tokens first and bought tokens after them.
• Marsell paces the month. It aims to put about nine tenths of your tokens to work by the end of the month, front-loaded, without making work just to use tokens up. The fuel bar in the top bar has a tick where the month should be by today.
• Tokens held for work that is still running show as held for work in progress. Whatever the work doesn’t use goes back.

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See your tokens

The fuel bar at the top of every page shows how many tokens are left. Click it to open the tokens sheet:

• Tokens left, with your plan and the day the plan’s tokens renew;
• how many came from the plan, how many you bought, and how many are held for work in progress;
• Your plan, with Change plan, Invoices and card and Cancel plan. See Billing;
• Top up by itself and More tokens, below;
• What ran, last 30 days: the tokens and requests, day by day and by kind of work, and Token history.

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Token packs

A pack adds tokens when a month runs short. Bought tokens don’t expire with the month, and the bigger the pack, the less each token costs. The price depends on your plan:

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Top up by itself

Instead of buying packs by hand, you can let Marsell add a pack when your balance runs low. In the tokens sheet, turn on Top up by itself and set the sentence:

When fewer than [an amount] tokens are left, add [a pack] for [its price], at most [a number] times a month.

You can change each part: the amount (25,000, 50,000, 100,000 or 250,000), the pack, and the limit (1 to 10 times a month). Top-ups charge a card you saved when you bought a pack: tick Keep this card for topping up by itself at checkout. Each top-up appears under Topped up with its receipt. If the card is declined or your bank asks for a yes, the sheet says so, with a button to fix it. Top-ups need a Marsell plan. If Top up by itself isn’t switched on for your account yet, the sheet says so.

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When tokens run low

When fewer tokens are left than the larger of 25,000 or a tenth of your monthly tokens, Home shows how many are left and how many days until the plan’s tokens renew, with Top up by itself and Buy tokens. When the month’s tokens are used up, Home says This month’s tokens are used up. and Marsell pauses work that needs a model until more tokens come in. Posts you already approved and scheduled still go out. Work starts again when your plan renews, when you buy a pack or a top-up lands, or when you move to a bigger plan. A film or a show’s video has its own ceiling. If it reaches the ceiling before it’s finished, it stops and offers to carry on with a set number of extra tokens, which you allow with one press. See Films.

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