Results and learning

Marsell measures what its work produced, from the pages it hosts, the accounts you connect and the links it tags. It feeds what the numbers show into the next week’s plan. A number it can’t see yet is shown as not counted, never guessed.

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What Marsell measures

• Your pages. Every page Marsell hosts counts its visitors, what they pressed and where they came from, on the page itself, without cookies. See Pages.
• Sign-ups. Everyone who signs up through a page’s form, confirmed.
• Sales. Counted from your payments once Shopify or Stripe is connected.
• Your accounts. What your posts published, and what your ad account spent and brought.
• Each piece of work. Every link Marsell publishes carries tags naming the piece it came from, so a visit or a sign-up can be traced to the post, email or page that brought it.
• AI answers. Each week, whether ChatGPT, Claude, Gemini, Perplexity and Google’s AI Overviews cite your site. See Search and AI answers.

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Where results show

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The 90-day goals

The road in Sell sets a goal for each stop, worked out from a 90-day bet. Until your own numbers are in, it starts from a default of $10,000 in 90 days and a typical order value for your kind of business, and marks them as assumptions. How I set these goals shows the arithmetic.

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Tests

Two kinds of test run:

• Ad tests run two ads against each other and fund the winner only with your yes. An ad wins only when it is clearly better by a statistical test, after at least 30 visitors each. See Ads.
• Page tests split visitors between your live page and a new version. A test needs at least 100 visitors per version and runs at least a week; the numbers call the winner, not Marsell’s judgement. See Pages.

Market’s Tests channel lists every test, with what it decides on and where it stands.

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How learning changes the next plan

• Learnings need evidence. Marsell writes down a learning only with the work, test or numbers behind it, and a newer result can overturn it.
• Decided tests are remembered. A winner becomes part of what Marsell knows about your business, and the next plans read it.
• Your answers count. An idea you mark Not for us isn’t proposed again; Do it puts its steps into the plan.
• The next plan reads all of it. The weekly plan starts from what Marsell learned, last week’s results and your answers. The daily pass reacts sooner to new orders, sign-ups and decided tests.