> ## Documentation Index > Fetch the complete documentation index at: https://docs.getmarsell.com/llms.txt > Use this file to discover all available pages before exploring further. > ## Agent Instructions > Marsell's MCP server is at https://getmarsell.com/mcp: agents connect with a key the owner makes in the app (a project's Agents page, Your own AI). See /developers/mcp for its tools. There is no public REST API yet; don't suggest REST endpoints. > The search MCP server at https://docs.getmarsell.com/mcp only searches these docs. It can't read or change anyone's Marsell projects. > Each business is a project with seven places: Home, Create, Market, Sell, People, Agents and Brand. 'Marsell plan' means the subscription (Solo, Core, Growth, Network); 'the plan' or 'the week' means the work Marsell has planned. > Tokens are Marsell's unit for AI and media work, granted monthly by the Marsell plan. They are not model tokens. # Set up a project > How Marsell learns a business: the free first look at your link, the sketch of a first week, the careful read, and how you check and correct what it learned. Setup is how Marsell learns a business. You give it a link, it takes a free first look, sketches what it would do, then reads the business properly and shows you what it learned. Marsell works only from what you confirm, and you can change any of it later on the [Brand](/brand) page. The steps show as a rail across the top: **Your link**, **First look**, **What I'd do**, **Plan** and **Read**. Setup is kept in your browser tab, so a tab you come back to picks up where it was. ## Give Marsell a link Under **Show me your business.**, paste your site, a shop, a channel or a profile, and click **Take a look**. You don't need to type `https://`. **No website yet?** Click it, pick the closest kind of business (**I sell things**, **Software or an app**, **A service**, **I make videos or posts**, **A game** or **Something not out yet**), write one line on what it is and who it's for, and click **Show me**. This skips the first look. ## The first look Marsell opens your link and says what it finds, one line at a time, while a board fills in beside it with your **Colour**, **Type**, where you sell and whether people can buy. It checks: * whether the site is up, and its pages and sitemap * whether anything measures visits, such as analytics or an ad pixel * your colours, your type and your logo * the social profiles your site links to * whether your domain receives email * whether visitors can buy, book or sign up yet. Marsell tries to reach the checkout; nothing gets paid. * the pictures and products it could work from The first look is free and takes seconds. If Marsell can't reach the link, it says so: click **Try another link**. ## What I'd do **What I'd do for** your business sketches a first week from your own site, as six cards stamped **Sketch**: posts, short films, pictures and pages, each with what it would take, such as "\~350 tokens to write" or "\~10,000 tokens" for a 20-second film. Every piece waits for your yes before anything goes out. Under the cards: * Without a plan: **See the plans**. See [Billing](/account/billing#start-a-plan). * With a plan: **Start the read**. * **Or watch me work first, on a made-up business like yours** opens the demo. * **Start again with another link** goes back to the start. ## The careful read With a plan, Marsell reads the business properly: your pages, your socials and what people say about you. When you come back from Stripe's checkout, it starts by itself. Otherwise click **Start the read**, after adding anything Marsell should know first if you like. A project without a link needs a few lines about the business before the read can start. While it reads, you see **Pages read**, **Quotes kept**, the **Tokens** spent so far and the **Time**, with each page marked as read, skipped or blocked, and what it has **Found so far**. It takes a few minutes, on your plan's tokens. You can leave the page; it carries on and waits for you. If a read stops partway, Marsell carries it on once by itself. If it stops again, what it found is shown for you to check, with **Carry on reading**. ## Check what Marsell learned **What I learned about** your business opens with **The short version** and a receipt: pages read, quotes kept, tokens used and how long it took. ### Quick questions If your pages didn't settle something, Marsell asks up to three questions. Tap an answer, or type it under **Or say it your way**. Answers are free. **Don't know? Look into it for me** sends Marsell to read up on the question, on your plan's tokens. ### The facts Facts come in three chapters: **Who you are**, **What you sell** and **How you sound**. For each fact: | Press | What it does | | - | - | | **That's right** | Confirms it as written. It's stamped **Right** | | **Change it**, then **Save** | Puts it in your words, or picks one of the suggestions under **Or one of these:**. It's stamped **Your words** | **Why I think so:** shows the quotes from your pages behind a fact, and **Read all of it** opens the whole text. A quote from placeholder or example content on your site is marked as such and can't be confirmed. Your business name and what you do are the two Marsell can't start without. ### What Marsell isn't sure about **What I'm not sure about** lists what wasn't on your pages, such as a page Marsell couldn't open or sources that disagree. None of it holds you up. Click **I know this** to answer, or **Look into it for me**, on your plan's tokens. ### Your look **Your look** shows what everything Marsell makes will look like: your **Colours** (**Change them**, **Not these**, **Add a colour**), your **Headings** and **Body text** fonts, the **Pictures I'll work from**, and **Your homepage, as I saw it**. You can change all of it later on the [Brand](/brand) page. ### What to aim for first Under **What should I aim for first?**, tap one of three ideas or write a line in your words. Marsell plans the first week around it. ### Finish The footer counts the facts you've checked. **All of it looks right** confirms everything at once. **Start Marsell** saves the project and opens its Home, where you start Marsell working. See [Quickstart](/quickstart). The **Start Marsell** button at the end of setup saves the project. Nothing runs yet: Marsell starts working when you press **Start Marsell** on the **Before Marsell starts** card on Home. ## Read again, or start over * **Read it again** throws this read away and starts from scratch, on your plan's tokens. Marsell asks first; **Keep this read** leaves it. * **Start with another link** leaves this setup for a new one. ## What setup costs The first look and the quick questions are free. The careful read uses your plan's tokens; it typically takes about 2,000. **Look into it for me** and reading again use tokens too, and the read's receipt shows what it spent. ## Change what Marsell knows later Everything you confirmed lives on the [Brand](/brand) page, where you can change it by hand or tell Marsell in the chat. Add another project, and switch between them. What Marsell knows about the business, and your look. This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.