> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getmarsell.com/llms.txt
> Use this file to discover all available pages before exploring further.

> ## Agent Instructions
> Marsell's MCP server is at https://getmarsell.com/mcp: agents connect with a key the owner makes in the app (a project's Agents page, Your own AI). See /developers/mcp for its tools. There is no public REST API yet; don't suggest REST endpoints.
> The search MCP server at https://docs.getmarsell.com/mcp only searches these docs. It can't read or change anyone's Marsell projects.
> Each business is a project with seven places: Home, Create, Market, Sell, People, Agents and Brand. 'Marsell plan' means the subscription (Solo, Core, Growth, Network); 'the plan' or 'the week' means the work Marsell has planned.
> Tokens are Marsell's unit for AI and media work, granted monthly by the Marsell plan. They are not model tokens.

# Landing pages and your website

> Marsell builds and hosts a page for each offer, and a website if you have none. Where they live, how you publish, pause and retire them, and how Marsell measures and tests them.

Marsell builds a landing page for each offer, with one offer and one thing for visitors to do, and hosts it for you. If you have no website, it can build and host one. Nothing goes live until you say yes. Live pages are measured on the page itself, without cookies, and Marsell looks at each one every day to see what would make it do better.

## Where your pages live

Each project gets its own address: `https://yourbusiness.marsell.site/`. Each landing page has a path of its own under it, such as `https://yourbusiness.marsell.site/spring-tour/`.

* **If you have a working website**, your marsell.site address holds only landing pages, and its home address sends visitors on to your own site.
* **If you have no website**, Marsell can build one when the plan calls for it and host it at that address.

Landing pages are kept out of search engines: they're for the posts, emails and ads that link to them.

## Make a page

The plan asks for pages when a week needs one. **Next page I'd make**, under your pages in Sell, says which offer is next and why.

<Steps>
  <Step title="Pick the offer (optional)">
    **What you sell** lists your offers, each marked **Live page**, **Has a page**, **Next** or **Make its page**. Press one to make it the next page.
  </Step>

  <Step title="Choose one version or two">
    Turn on **Make two versions and test them** to start with a test.
  </Step>

  <Step title="Make it">
    Press **Make this page**, with its ceiling: up to 12,000 tokens. Nothing goes live until you say yes.
  </Step>
</Steps>

The page shows **Being made** while Marsell builds it, and its card comes to **What needs you** when it's ready.

## Publish a page

The card shows the page as it looks on a laptop and a phone, what it does (such as **Gets sign-ups**, **Books demos** or **Sells one product**), its button or form, and anything the checks found. Choose:

* **Publish it** (**Publish the landing page**, or **Publish and start the test** for two versions);
* **Ask for changes**, and say what should change, such as "The price bigger, the button higher, a warmer picture first…". Marsell builds a new version and brings it back;
* **Keep the draft**.

Your website comes on the same kind of card, with **Publish the site**. When a page is already live, the live version stays until you publish the new one.

<Note>
  Publishing makes the page public at its address straight away. Click the picture on the card first to open the preview.
</Note>

## Pause, put back or retire

Each page shows where it stands: **Being made**, **Waiting for your yes**, **Live**, **Live · testing two versions**, **Paused**, **Draft** or **Retired**.

* **Pause** a live page: visitors see "Taking a short break".
* **Put it back live** when it's paused.
* **Retire** a draft: "It stops taking visitors and is not built again." Pause a live page before you retire it.

Your website can be paused and put back the same way.

## A sign-up page

If no page asks for an email yet, Sell says "Nobody can sign up yet" and offers **Make a sign-up page**: one email box, written from your confirmed facts. It comes to you with **Make it live** or **Not now**. Once it's live, the emails you approved go to everyone who signs up. See [Emails and replies](/sell/emails).

## See how a page is doing

Each live page shows its last 30 days: visitors, the share who did its one thing (such as "signed up" or pressed its button), a line of visitors by day, and any test running. The numbers are counted on the page itself, without cookies or personal data, and bot visits are left out.

## How Marsell improves your pages

Once a day, Marsell looks at each live page and picks one next step: change nothing, wait for more visitors, fix the page, test a change, call a test, or get more people there. The page's card says what it will do next.

* **Tests.** A test changes one thing and splits visitors half and half between the live page and a new version. It needs at least 100 visitors per version and runs at least a week. The numbers call the winner, and everyone then sees it.
* **New versions.** A fix or a test version is built like any page and comes to you to publish, unless you've let Marsell publish pages on its own (see [What needs you](/home/approvals#let-work-run-on-its-own)).
* **Too few visitors.** Marsell may ask to send people to the page with posts or a small ad test. The posts and ads then ask you in the usual way.

## What pages cost

A page uses up to 12,000 tokens to build, and asking for changes up to 12,000 more. Building needs about 3,000 tokens left to start. Marsell's daily looks are small. See [Marsell plans and tokens](/account/plans-and-tokens).

<CardGroup cols={2}>
  <Card title="Ads" icon="megaphone" href="/market/ads">
    Ad tests that send people to your pages.
  </Card>

  <Card title="Results and learning" icon="trending-up" href="/home/results">
    How pages are measured.
  </Card>
</CardGroup>


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