> ## Documentation Index > Fetch the complete documentation index at: https://docs.getmarsell.com/llms.txt > Use this file to discover all available pages before exploring further. > ## Agent Instructions > Marsell's MCP server is at https://getmarsell.com/mcp: agents connect with a key the owner makes in the app (a project's Agents page, Your own AI). See /developers/mcp for its tools. There is no public REST API yet; don't suggest REST endpoints. > The search MCP server at https://docs.getmarsell.com/mcp only searches these docs. It can't read or change anyone's Marsell projects. > Each business is a project with seven places: Home, Create, Market, Sell, People, Agents and Brand. 'Marsell plan' means the subscription (Solo, Core, Growth, Network); 'the plan' or 'the week' means the work Marsell has planned. > Tokens are Marsell's unit for AI and media work, granted monthly by the Marsell plan. They are not model tokens. # Emails and replies > The emails Marsell writes for you: follow-ups to people who sign up, first emails to prospects, replies and messages. What you approve, what you send yourself, and the rules every message keeps. **Emails and replies** in Sell holds everything Marsell writes to a person for your project: the emails that go to people who signed up, first emails to prospects, and replies and messages on your channels. Nothing is sent without your yes, nobody gets more than one approach a month, and anyone who asks not to be contacted is never contacted again. ## Emails to people who sign up When someone signs up on one of your pages, a short run of emails follows, drawn as letters with the day each one goes. For example, a welcome on the day they sign up, or a countdown to a drop. On the first letter, press **Approve all** (or **Approve it**) to approve the set, or **Reject**. Each email then still asks for your yes when it's due, until you let emails run on their own (see [What needs you](/home/approvals#let-work-run-on-its-own)). The list counter shows how many people are on your list and how many confirmed. If no page asks for an email yet, Sell says "Nobody can sign up yet" and offers to make a sign-up page. See [Pages](/sell/pages#a-sign-up-page). ## First emails to prospects For a prospect list you approved, Marsell writes one first email to each person, at most 25 per list. Each one: * leads with "Why now": the prospect's own public, dated reason to hear from you, with its source; * goes to a business address, or to their contact form; * ends with your business name, your postal address and a way to opt out. Until your postal address is in your facts, the emails stay **On hold**, and Marsell asks you for it. Each first email comes to **What needs you** for your yes, and goes from your own connected mailbox. When Marsell can't send it, it says **Send it yourself**: press **Open it in your email** (your mail app opens with it filled in), **Open their contact form**, or **Copy the email**, send it, then press **I sent it**. Marsell then won't approach that person again for a month. If someone asks you to stop, press **They asked me to stop** and **Yes, never again**. Marsell never writes to them again, by any route. ## Replies and messages Replies on Reddit, X, Instagram, Facebook and LinkedIn, answers to Google reviews, and other messages are listed here too. When you have to send one yourself, use **Open it in your email** or **Copy the words**, send it, and press **I sent it**. Once sent, **See it** opens it. ## The rules every message keeps * One approach per person in 30 days, across every channel, and at most one follow-up in that time. * Nobody on your do-not-contact list: people who unsubscribed, bounced, complained or said no. * Every marketing email says who it's from, with your business name and postal address, and how to unsubscribe. An unsubscribe takes effect at once. * A law firm, a regulated practice or a team inside a big company approaches no one: Marsell only listens. * Marsell never sends LinkedIn messages, because LinkedIn doesn't allow automated ones. ## Where each message stands **Waiting for your yes**, **Send it yourself**, **Written**, **On hold**, **Sent**, **You sent it**, **Not sent** (with the reason), or **Asked not to be contacted**. A message marked **Sandbox** was recorded without being sent. Everyone the project talks to. What Marsell asks before it sends. This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.