> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getmarsell.com/llms.txt
> Use this file to discover all available pages before exploring further.

> ## Agent Instructions
> Marsell's MCP server is at https://getmarsell.com/mcp: agents connect with a key the owner makes in the app (a project's Agents page, Your own AI). See /developers/mcp for its tools. There is no public REST API yet; don't suggest REST endpoints.
> The search MCP server at https://docs.getmarsell.com/mcp only searches these docs. It can't read or change anyone's Marsell projects.
> Each business is a project with seven places: Home, Create, Market, Sell, People, Agents and Brand. 'Marsell plan' means the subscription (Solo, Core, Growth, Network); 'the plan' or 'the week' means the work Marsell has planned.
> Tokens are Marsell's unit for AI and media work, granted monthly by the Marsell plan. They are not model tokens.

# Rivals

> Who you're up against: the businesses your buyers compare you with, what they charge, which ones Marsell studies, and how to add or remove one.

**Who you're up against** in Market lists the businesses your buyers already know and compare you with. Marsell finds them by what your buyers identify with: a style or a scene for a brand, a niche for a creator, a place and a service for a local business, a practice area for a law firm, the job to be done for software.

## What you see

* **Each rival**, with what it sells and, where its shop shows it, its price. A rival marked **Studied** is one Marsell reads each week: its pages and its ads. **You named it** marks the ones you added.
* **What they charge**: for a clothing brand, a price ladder of what a tee costs at each rival, "Read from their shops", with your own price on it.
* **Brands you learn from**: brands your buyers don't weigh against you, kept apart from the rivals, for ideas.
* **Earlier market research**: the openings and crowds an earlier search found.

## Add or remove a rival

* **Add one you know**: type **Their name** and **their-site.com**, then **Add**.
* **Not a rival**: press × on a card. The next search leaves it out, and **Undo** puts it back.

## Search again

Rivals are found by the same search as your crowds and conversations: **Find them** or **Look again**, about 2,000 tokens and never more than 6,000. Changing what Marsell looks for changes the rivals it finds. See [Buyers and conversations](/market/conversations#what-marsell-looks-for).

<CardGroup cols={2}>
  <Card title="Buyers and conversations" icon="ear" href="/market/conversations">
    Where your buyers talk.
  </Card>

  <Card title="Ads" icon="megaphone" href="/market/ads">
    Test what wins against them.
  </Card>
</CardGroup>


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