> ## Documentation Index > Fetch the complete documentation index at: https://docs.getmarsell.com/llms.txt > Use this file to discover all available pages before exploring further. > ## Agent Instructions > Marsell's MCP server is at https://getmarsell.com/mcp: agents connect with a key the owner makes in the app (a project's Agents page, Your own AI). See /developers/mcp for its tools. There is no public REST API yet; don't suggest REST endpoints. > The search MCP server at https://docs.getmarsell.com/mcp only searches these docs. It can't read or change anyone's Marsell projects. > Each business is a project with seven places: Home, Create, Market, Sell, People, Agents and Brand. 'Marsell plan' means the subscription (Solo, Core, Growth, Network); 'the plan' or 'the week' means the work Marsell has planned. > Tokens are Marsell's unit for AI and media work, granted monthly by the Marsell plan. They are not model tokens. # How Marsell works > The loop Marsell runs for each project: learn the business, plan the week, make the work, put it out within your approvals, measure, and plan again. Who decides what. Marsell runs the same loop for every project. It learns the business, plans the week, makes the work, puts it out within your approvals and limits, measures what happened and plans again. You decide what goes out from your accounts and any money spent on ads. Marsell plans and makes the work, paid from your plan's monthly tokens. Nothing runs until you start it. ## The loop 1. **Learn the business.** Setup takes a free first look at your link, reads the business properly, and you check what it learned. Marsell writes from what you confirmed. See [Set up a project](/setup). 2. **Plan the week.** Marsell plans what to make, where it goes and why, around what you asked it to aim for first. The plan has three 30-day phases, each with the signal that moves it on. See [Home](/home). 3. **Make the work.** Pictures and films in your look, posts, replies, pages and emails. See [Create](/create). 4. **Put it out.** Work goes to your connected accounts once you approve it, or on its own where you've allowed that, always inside daily limits. See [What needs you](/home/approvals). 5. **Measure and learn.** Tagged links, the pages Marsell hosts and the accounts you connect show what each piece produced, and the numbers go into the next plan. See [Results](/home/results). ## Who decides what | You decide | Marsell decides | | - | - | | The facts about your business, confirmed at setup and on Brand | Each week's plan and what to make | | What it should aim for first | Which channels to work and how often, inside your rules | | What goes out: you keep, approve, change or skip each card | When to post inside your posting window | | Whether a kind of work runs on its own | Moving or cancelling its own work when the week changes | | Your posting rules, and when to plan again | What it has learned, and when to ask you something only you know | | Every cent of ad spend | | ## The weekly plan and the daily pass **The weekly plan.** Marsell plans the first week right after you start it. After that it plans once a week: it reads what you confirmed, your numbers and what last week's work produced, and writes the next week. Home shows when the plan was written and how many pieces it holds. **Plan the week again**, on the heading of **The next 7 days**, asks for a fresh plan at any time. If a new plan doesn't pass Marsell's own checks, nothing changes and what you approved before still stands. **The daily pass.** Once a day, and when something happens such as a new order, a sign-up or a new connection, Marsell checks whether anything changed. If nothing did, the pass costs nothing. If something did, it may move a piece, cancel one that no longer makes sense, add up to three small pieces, or ask you one question. ## The pace Your plan grants tokens each month, and Marsell paces them: it aims to put about nine tenths of them to work by the end of the month, more in the first days. The fuel bar in the top bar shows what's left, with a tick where the month should be by today. Marsell doesn't spend tokens just to keep up: if nothing is worth making yet, the tokens stay unused. When the month's tokens run out, work that needs them waits. See [Marsell plans and tokens](/account/plans-and-tokens). ## What Marsell never does without you * **Start.** Nothing runs for a project until you press **Start Marsell** on Home. * **Spend money.** Every ad launch and every budget increase is its own card, whatever else runs on its own. * **Write to creators or order press.** Always a card. * **Post to Reddit through your account without a yes.** Every Reddit post asks first. * **Email people who opted out.** Anyone who unsubscribed, bounced, complained or said no is never contacted again. Everything else that goes out from your accounts asks first until you let that kind of work run on its own. See [What needs you](/home/approvals#let-work-run-on-its-own). ## Related Marsell's line, the week and what needs you. Ask about the plan or tell Marsell what to change. This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.