> ## Documentation Index > Fetch the complete documentation index at: https://docs.getmarsell.com/llms.txt > Use this file to discover all available pages before exploring further. > ## Agent Instructions > Marsell's MCP server is at https://getmarsell.com/mcp: agents connect with a key the owner makes in the app (a project's Agents page, Your own AI). See /developers/mcp for its tools. There is no public REST API yet; don't suggest REST endpoints. > The search MCP server at https://docs.getmarsell.com/mcp only searches these docs. It can't read or change anyone's Marsell projects. > Each business is a project with seven places: Home, Create, Market, Sell, People, Agents and Brand. 'Marsell plan' means the subscription (Solo, Core, Growth, Network); 'the plan' or 'the week' means the work Marsell has planned. > Tokens are Marsell's unit for AI and media work, granted monthly by the Marsell plan. They are not model tokens. # Results and learning > What Marsell measures, where the numbers show, how tests decide, and how what it learns shapes the next plan. A number it can't see is shown as not counted, never as zero. Marsell measures what its work produced, from the pages it hosts, the accounts you connect and the links it tags. It feeds what the numbers show into the next week's plan. A number it can't see yet is shown as not counted, never guessed. ## What Marsell measures * **Your pages.** Every page Marsell hosts counts its visitors, what they pressed and where they came from, on the page itself, without cookies. See [Pages](/sell/pages). * **Sign-ups.** Everyone who signs up through a page's form, confirmed. * **Sales.** Counted from your payments once Shopify or Stripe is connected. * **Your accounts.** What your posts published, and what your ad account spent and brought. * **Each piece of work.** Every link Marsell publishes carries tags naming the piece it came from, so a visit or a sign-up can be traced to the post, email or page that brought it. * **AI answers.** Each week, whether ChatGPT, Claude, Gemini, Perplexity and Google's AI Overviews cite your site. See [Search and AI answers](/market/search). ## Where results show | Where | What you see | | - | - | | Home, **What moved** | What changed lately, such as the pictures made since the week began, and anything that stops Marsell counting, such as a site that blocks the analytics tag | | Home, **The road** | The plan's bet over 90 days, and where you are on it | | Sell, the money card | Your sales, or what your kind of business calls money, over the last 30 days, and sign-ups | | Sell, the road | Visitors, sign-ups, sales and people who came back, each against its 90-day goal | | Sell, each live page | Visitors over 30 days, the share who did the page's one thing, and any test running | | Market, **Found in AI answers** | How many of the questions your buyers ask get an answer that cites you | | Market, **Ads** | Each test's spend, views, clicks, visits and how many took the step | | Brand, **What Marsell knows** | **Learned** cards: what Marsell took from your weeks | ## The 90-day goals The road in Sell sets a goal for each stop, worked out from a 90-day bet. Until your own numbers are in, it starts from a default of \$10,000 in 90 days and a typical order value for your kind of business, and marks them as assumptions. **How I set these goals** shows the arithmetic. ## Tests Two kinds of test run: * **Ad tests** run two ads against each other and fund the winner only with your yes. An ad wins only when it is clearly better by a statistical test, after at least 30 visitors each. See [Ads](/market/ads). * **Page tests** split visitors between your live page and a new version. A test needs at least 100 visitors per version and runs at least a week; the numbers call the winner, not Marsell's judgement. See [Pages](/sell/pages#how-marsell-improves-your-pages). Market's **Tests** channel lists every test, with what it decides on and where it stands. ## How learning changes the next plan * **Learnings need evidence.** Marsell writes down a learning only with the work, test or numbers behind it, and a newer result can overturn it. * **Decided tests are remembered.** A winner becomes part of what Marsell knows about your business, and the next plans read it. * **Your answers count.** An idea you mark **Not for us** isn't proposed again; **Do it** puts its steps into the plan. * **The next plan reads all of it.** The weekly plan starts from what Marsell learned, last week's results and your answers. The daily pass reacts sooner to new orders, sign-ups and decided tests. The road from a visit to a sale. How each page is measured and tested. This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.