> ## Documentation Index > Fetch the complete documentation index at: https://docs.getmarsell.com/llms.txt > Use this file to discover all available pages before exploring further. > ## Agent Instructions > Marsell's MCP server is at https://getmarsell.com/mcp: agents connect with a key the owner makes in the app (a project's Agents page, Your own AI). See /developers/mcp for its tools. There is no public REST API yet; don't suggest REST endpoints. > The search MCP server at https://docs.getmarsell.com/mcp only searches these docs. It can't read or change anyone's Marsell projects. > Each business is a project with seven places: Home, Create, Market, Sell, People, Agents and Brand. 'Marsell plan' means the subscription (Solo, Core, Growth, Network); 'the plan' or 'the week' means the work Marsell has planned. > Tokens are Marsell's unit for AI and media work, granted monthly by the Marsell plan. They are not model tokens. # Brand > Brand is what Marsell knows about a project: your look, your voice, the facts every plan reads, the rules it keeps, your accounts and team, and the history of every change. **Brand**, your project "as Marsell knows it.", holds everything Marsell makes with: your logo, colours and type, your voice, the facts it may state, and the rules it keeps. Setup fills in what it can; you correct the rest here. Every change is saved as a new revision, and anything already made keeps the brand it was made with. Top to bottom: **The look**, **The voice**, **Your files**, **Bring more in**, **What Marsell knows**, **Rules Marsell keeps**, then **Accounts** and **Team**. ## The look The look is what every picture, film and page is made in, read from your site and your pictures, or rebuilt from your own words. * **Logo.** **Add your logo**, **Replace** or **Take out**. It goes on your posts, films, pages and avatar, and every new picture and film starts from it. A logo you replace stays in the kit as a variant. * **Colours.** Click a swatch to copy it; the pencil (**Edit the colours**) opens the editor. Up to eight colours, each with a name and a hex code; the first is the primary colour. **Add a colour**, then **Save the colours**. * **Type.** **Edit the type**: pick a face for **Headlines** and one for **Everyday words**, from the fonts included with Marsell or your own, then **Save the type**. **Your own WOFF2** uploads a licensed face, up to 3 MB. * **Pictures, aesthetic and never-dos.** The reference pictures Marsell matches, the words for your aesthetic, your places and motifs, and what it never shows. ## The voice **Edit the line and voice** opens three fields: * **A line that feels like you**: your brand line; * **How it sounds**: how you write and speak; * **Words, tones and claims to leave out**. Your status line, tagline and promise show as cards beside it. ### In your words **In your words** is your own brief, the way you'd brief a designer: what the brand is, what it looks and sounds like, what it isn't. Your words outrank everything Marsell read from your site. **Read my words again**, about 1,200 tokens, rebuilds the look from them. You can also tell Marsell in the [chat](/chat) what's wrong with the look, or paste your brief there. ## What Marsell knows "Every plan, post and page reads these." * **What it is** and **Who it's for**: click to change, then **Save**. These are your own words. * **The facts** you confirmed at setup, each tagged with where it came from: the page it was read from, **You corrected it** or **Your words**. A fact your site states two ways is marked "Your site says two things". * **Learned**: what Marsell took from your weeks. * **Read the investigation**: the full report from setup, with every source read, every claim and the passages behind it, what to lead with, and what remains open. **Report** and **Data** download it. If a review of the business is still open, a banner says so, with **Finish the review**. ## Rules Marsell keeps "One control each. Marsell follows them from the next post." | Rule | What it sets | | - | - | | **Posting window** | The hours Marsell posts in, in half-hour steps. 09:00 to 19:00 at first | | **Never on** | Days Marsell rests. Tap a day | | **Posts a day** | Per channel, 0 to 20 | | **Replies a day** | 0 to 200. Each one waits for your OK | | **Only as your facts say** | Kinds of claim Marsell never makes unless a fact above backs it, such as price or shipping. Up to 20 | Change one, then press **Save the rules**, or **Undo**. The starting values depend on your kind of business. See [Posting and the calendar](/market/calendar#your-posting-rules). ## Accounts and team * **Accounts**, "Where Marsell posts and what it reads": each connected account, with the drafts ready for it and "Posting held by you", and how many of your plan's connections are used across all your projects. See [Connect your accounts](/market/accounts). * **Team**, "Who can see and approve": you, and **Invite someone by email**. See [Team](/account/team). ## History **Revision** and **History**, at the top of the page, open "The story of your brand": the last 50 saved revisions, each with what changed (name, logo, colours, type, brand line, voice, what it is, website), its colours and fonts. **Go back to this** restores one, saved as a new revision, so you can always come back. Everything already made keeps the brand it was made with. ## How Marsell uses your brand * **Pictures** are made in your look. Pictures of your brand get your logo as an exact reference, and pictures of a product get the product's own photos. * **Films** get your logo, colours and type. * **Pages** use your colours, logo, brand line and what to leave out. * **Posts, replies and emails** are written in your voice, from your confirmed facts, keeping your rules. Logos, pictures, fonts, documents and imports. How the look shapes every picture. This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.